App Type

App Type

Education &Training

Languages

Languages

PHP (Laravel)

Platform

Platform

Web

Country

Country

India

About

Campaign management is the process of organizing, segmenting, targeting, and managing multichannel marketing messages, files, and assets. It is campaign management solution for marketing. It is the planning, execution, tracking, and analysis of a marketing initiative, sometimes centered on a new product launch or an event. Today's customers are smart and no longer fall for messages that are spammy or unnatural to the platforms where you share them. You need a online campaign management solution that allows you to organize communications with prospects and customers on custom marketing campaign. Whether it's texting, social media, or live chat — you want to be where your customers are. It is CRM campaign management with Salesforce marketing campaign integration.

Design Key Features

  • Fully customized solution
  • Create and Manage field data for the channel.
  • Generate separate url for channel publishing.
  • Schedule & Manage campaign.
  • Admin/Role management.
  • Bulk export all the Users, Channels and Campaigns.
  • Create and Manage multiple campaign from the single channel.
  • Integrated with Salesforce marketing cloud to create campaign

Define & Manage Multi-channel Campaigns and Simplify Processes,
Reduce Busywork, and Layout Clear Goals & Plans!

Challenges

  • Challenge is to make adjustment and track all campaign of different platforms.
  • Campaign Manager is managing a large number of campaigns with line items, then making these changes may take time.
  • Due to the volume, the Campaign Manager may decide to make the changes less frequently. This may lead to missed opportunities. This is especially true in case of Programmatic Buying scenario.
  • If the impact of changes cannot be effectively measured, then effort put in the entire cycle of campaign management is wasted.

Our Solutions

  • One platform that provides a marketing campaign management that helps you proactively plan better campaigns
  • Channel management so that manage channel related data, same type of channel can be cloned and managed its field by simply change it values and it will create new channel with different name.
  • Campaign manager to keep track of all campaign according to their running status (ongoing,upcoming,completed) on single platform,clone same campaign and at any time can gather data by exporting from the system.
  • User management to give access to users to create and manage campaign so that campaign management become diversify and can be managed easily.

Outcome

  • Enables multichannel marketing automation
  • Better Management of Channel field mappings
  • Better Management of Campaigns and its statuses
  • Better Users and roles Management
  • Able track data on single platform, it helps in creating and publishing channel
  • Automation of system, removes human intervention to keep track of campaign status

The Web Technology Stack

React.js

Node.js

MongoDB

Snowflakes

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