Campaign management is the process of organizing, segmenting, targeting, and managing multichannel marketing messages, files, and assets. It is campaign management solution for marketing. It is the planning, execution, tracking, and analysis of a marketing initiative, sometimes centered on a new product launch or an event. Today's customers are smart and no longer fall for messages that are spammy or unnatural to the platforms where you share them. You need a online campaign management solution that allows you to organize communications with prospects and customers on custom marketing campaign. Whether it's texting, social media, or live chat — you want to be where your customers are. It is CRM campaign management with Salesforce marketing campaign integration.