How an automotive parts supplier reduced response times and shifted sales effort back to high-value orders.
A mid-cap manufacturer supplying industrial components for automotive production faced growing inbound email volume across sales, pricing, order status, and support.
Sales teams spent a large share of their day responding to repetitive requests.
Response times stretched. Customer expectations rose.
Mobio Solutions implemented an AI-supported email automation system integrated with Microsoft Dynamics and Outlook. Routine inquiries were handled automatically, and high-value requests reached the right sales teams.
The engagement delivered materially faster responses and restored sales focus on revenue-driving work.
The client is a mid-cap manufacturer of industrial parts used in automotive production.
Annual revenue ranges from $300M to $500M.
The company serves OEMs and Tier-1 suppliers across North America.
The sales organization included 15 representatives, grouped by functional responsibility. Each group managed a defined category of inbound communication.
Inbound emails increased across four primary categories:
Emails flowed through Outlook, connected to a support ticketing system.
Average response time ranged from 24 to 48 hours.
Sales teams spent more time managing inboxes than managing accounts. Strategic follow-ups slowed. Leadership needed relief without sacrificing accuracy or control.
The problem was not access to information. The problem was routing, prioritization, and response construction at scale.
Mobio partnered as a strategic automation and implementation partner. The focus stayed on selective automation with explicit guardrails.
Key decisions shaped the approach:
Mobio implemented an AI-supported email automation system connected to Microsoft Dynamics and Outlook.
At a high level, the system:
Mobio designed the automation as a modular workflow with clear decision points and traceable execution.
Each incoming email passed through an intent classification layer.
A large language model evaluated:
Emails were classified into:
Mobio used n8n as the workflow orchestration engine.
n8n coordinated:
For emails approved for automation:
Before any draft reached a user, a second evaluation step reviewed the response.
This step checked:
Drafts that failed this check bypassed automation and returned to sales queues. This quality gate played a key role in adoption.
Sales users could indicate:
The system adjusted based on real usage rather than assumptions.
n8n served as the orchestration backbone for this engagement.
For environments with higher throughput or stricter governance, Mobio also supports event-driven pipelines, message queues, and agent-based execution models.
The design principle remains constant: automation stays observable, controllable, and reversible.
Within the first phase:
Sales teams returned to account management. Customers received faster and more consistent responses. Operational load dropped without added headcount.
