startup product development
10 Jan 2023

6 Ways Founders Can Build A Product Development Strategy

Companies must find new ways to innovate and continuously provide value to their customers if they want to remain competitive. However, successful products necessitate more than just an original concept. For making a product successful, careful planning and strategy are essential. You will need a clear plan to get the most out of your resources, determine your priorities, and make sure the product development process runs smoothly.

When it comes to product management and development, there is no size fits all approach. There are numerous distinct approaches to product development. You must implement a comprehensive start-up product development company strategy to build a better product and get ahead of the competition.

What Is A Product Development Strategy?

The new product development process (NPD) relies heavily on a product development strategy. It is a high-level plan that outlines the steps required to introduce new or improved products to existing or new markets. The product’s strategic steps toward realizing the vision are linked to the new product development strategies.

To put it another way, a company’s product development efforts-from concept to testing to launch-are, are governed by a product development strategy, which ensures that the features and functions of the new product are in line with the business strategy and requirements of the target market.

Why Is Product Development Strategy Important?

Every product owner has a single objective: increasing product sales and expanding their current market. With the right plan and strategy, bringing any product to market will achieve this objective. Even if a product idea seems appealing, customers may need to use it better. This is why it’s so important to have a good product development strategy based on thorough market research of your target customers. Two important people are involved in product development: the product manager and the product owner.

The product owner acts as a compass to ensure that the business model meets the final customers’ requirements. Based on the product owner’s instructions, market research feedback, and ultimately customer feedback, the product manager creates a map of various potential solutions. On the path to success, clients, budget, and workflow are the three main obstacles businesses frequently need to catch up on. With a well-thought-out product strategy, you can succeed in all three.

Also Read: 5 Reasons Why To Choose Web Apps For Your Startup Product Development

1. Budget

First, production costs can be reduced with a well-thought-out product strategy. Should we talk about IT projects, it can accomplish this by reducing the size of the team, reducing working hours, and eliminating technical debt. Therefore, it should be clear that 64% of successful businesses base their budgets on their strategy rather than previous actions, trends in the market, the economic situation, or anything else.

2. Clients

Customer satisfaction is another crucial factor that can make or break a business. It is estimated that 14 percent of start-ups fail because they need help understanding what their customers want and need. This means that a well-thought-out product strategy that considers extensive market research and approach development can help you better understand and satisfy your customers so that they become lifelong customers.

3. Workflow

Last but not least, product strategy is inextricably linked to workflow, another important aspect of business efficiency. Now, how does administrative time management relate to product strategy? A precise product strategy by start-up product development services enables effectual task/role allocation, easy team workflow, and a faster development process by determining the essential steps and initiatives of a product development process in advance and eliminating unnecessary and inefficient activities. This saves staff time and company resources.

What Are The Common Ways Founders Can Build A Product Development Strategy?

Now that you know how important product strategy is and where it fits in the product development process, let’s look at some common approaches and real-world examples. Even though successful businesses frequently combine various strategies, we can generally classify six product strategy blueprints according to their primary focus. Cost, differentiation, focus, quality, service, and innovation are examples. Let’s take a closer look at each one, as is customary.

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1. Cost Strategy

Most customers in virtually every industry will appreciate this relatively straightforward strategy. Money is scarce, so incorporating it into a product strategy directly aids customer acquisition. The primary goals of the cost-product strategy are the lowest product cost or, at the very least, the best quality-to-cost ratio. The fact that 43% of consumers are dissatisfied with the variety of affordable products on markets indicates that the market still needs to be more saturated.

2. Differentiation Strategy

The idea of distinguishing oneself from the competition through distinctive branding, positioning, legend, or influence is at the heart of a differentiation strategy. Companies that employ this strategy channel slogans such as “I am unique” and strive to make customers feel the same way. One of our most fundamental social instincts is the need to stand out from others, so it is no surprise that this strategy is at the heart of the product strategies of businesses like Nike, Apple, and Obey.

3. Focus (Focus Group) Strategy

Focus product strategy is a practical strategy that works well when you know exactly who your product is intended for. The focus product/service strategy aims to elicit a feeling in potential customers that “this is what I need / this is for me” by appealing to a specific number of customers, need, or value. It could be a distinct age group, socioeconomic class, type of activity, or any other feature that sets your target audience apart from the rest.

4. Quality Strategy

In contrast to the cost strategy, this strategy targets a smaller group of customers who prioritize quality over price. The quality product strategy emphasizes the superior reliability of its products and services as the primary selling point. Examples of brands employing this strategy include Volvo, one of the safest automakers, and Dell, one of the proof-testers of their electronics; Volvo and Columbia both guarantee extreme weather protection.

5. Service Strategy

Offering products and services in the fastest, smoothest, and easiest way possible is a part of this strategy, often putting other factors that determine a product aside. A service product strategy focuses on providing a flawless customer experience throughout a brand’s interaction with a customer. Consider Netflix, Amazon, and McDonald’s as some of the brightest examples of the successful application of the service product strategy.

Also Read: Why Startups Need To Invest In Mobile App Development: A Comprehensive Guide

6. Innovation Strategy

Lastly, you can employ an innovative product strategy through software development for start-up companies, which, as the name suggests, focuses on providing cutting-edge technologies and solutions to market problems. This is supported by the fact that 84% of customers prefer brands whose products and services are innovative, such as Samsung or Tesla, which places themselves as technological heads in their respective markets. Positioning your product as such or offering something novel is unquestionably a great strategic move because humans are naturally drawn to new, sophisticated, and advanced things.


You and your team must be analytical, diligent, creative and flexible to create a successful product strategy. You can develop a strategy that will assist your business in achieving its objectives and flourishing if you take the time to comprehend your target audience, create a distinctive value proposition, design an efficient distribution strategy, establish the appropriate price point, and develop an efficient marketing plan.

As a startup product development company, Mobio Solutions has great experience working with entrepreneurs with fresh startup ideas. We mystically convert your startup objectives into revolutionary, sturdy, and favorably interactive digital solutions.