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What is the ROI of Building Apps on Salesforce?

Let’s face it … time is money. Businesses today are constantly under pressure to reduce their costs, improve agility, and deliver better results. Couple that with rapidly evolving technology and a growing shortage of developers, and there’s no question that the the role of IT and CIOs is changing to drive more innovation — faster and at a lower cost.
    Recently, consulting firm IDC surveyed 12 Salesforce App Cloud customers in various industries: consumer goods, manufacturing, financial services, IT service, healthcare, entertainment, and others. IDC evaluated the business impact of building apps on the App Cloud platform, and concluded that App Cloud customers are achieving 478% 5-year ROI, releasing new apps in 59% less time, and increasing revenues an average of $55K per 100 users, letting them break even in just seven months.

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